The story behind Schedulinq

Schedulinq was born out of founder Thijs Meulenbelt's frustration. He ran a successful installation business with engineers out on the road — but it was eating up more and more of his planning time. How do you make sure three engineers get the most out of their day without crisscrossing the region? Every week it got more complicated.

The days got busy. So did the evenings. Phone calls, leaving voicemails, getting called back at the worst possible moment. Spreadsheets full of ticks and last-minute changes. Customers booking times that split the day in two. It wasn't a craft anymore — it was admin.

Thijs tried the well-known booking tools. Calendly, plannen.nl, a handful of others. All fine products — for people behind a desk. Not one of them looked at where his engineers already had to be that day. They read the calendar and ignored the route.

Until he realised: this solution isn't going to exist unless I build it myself. As it happens, he's also a software developer. In his spare hours he built a first version of Schedulinq — one with geographic awareness baked in from the very first line of code. Not as a feature, but as the foundation.

Today Thijs has sold his stake in the installation business to focus entirely on Schedulinq. Because it genuinely solves something — not just for his own engineers back then, but for every business owner who works on location.